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Trang chủ David Reibstein
David Reibstein

PhD. David Reibstein

Duke University

Giới thiệu

Professor David J. Reibstein’s research focuses on branding, nation branding, marketing metrics, product line decisions, and competitive marketing strategies, among other issues. Professor Reibstein’s research on product line extensions addresses whether a firm should introduce an extension under an existing brand name or use a new brand. His marketing metrics work has focused on linking marketing metrics to financial consequences, entitled Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, 4th ed. His most recent book was Resilient Marketing.
Professor Reibstein is the immediate past chair of the Responsible Research in Business & Management (RRBM), was the chairman of the board of the American Marketing Association (AMA) and the executive director of the Marketing Science Institute (MSI). He serves on the advisory board of the Center of Environmental Intelligence (CEI), and several other companies. He consults extensively with companies worldwide, including Google, Verizon, Shell Oil, Intel, Genentech, Novartis, and others. He also has been involved as an expert witness in numerous cases including Apple vs Samsung.
His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, Journal of Finance, Journal of Marketing, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others.
Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. He also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University’s Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton’s Executive Education Program.
Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.
Professor Reibstein has conducted a series of in-depth interviews with CEOs and CMOs on the topic of marketing measurement. He is also conducted numerous interviews on how companies have managed during the COVID pandemic. You can view the two video series below:

“Giá trị thương hiệu
Các chỉ số đo lường marketing
Chiến lược marketing cạnh tranh
Chiến lược dòng sản phẩm
Phân bổ nguồn lực

“Malte Bleeker, Sven Reinecke, Johannes Hattula, David Reibstein (Under Review), Is Our Research Relevant and from Whose Prospective?.
Bui Thuy, The Anh Pham Nguyen, Duong T. Nguyen, Thanh Ngan Duong, Tram-Anh H. Nguyen, Viet Dung Trinh, David Reibstein (Under Review), The Impact of Sustainable Attributes on City Branding: From Perceptions to Visit and Relocation Intentions.
Dominique Hanssens, Dipak Jain, Gurumurthy Kalyanaram, Donald R. Lehmann, Robert Leone, David Reibstein (Under Review), From Frank Bass to Artificial Intelligence: The Future of Market Response, Consumer Choice, and New Product Diffusion Models.
David Reibstein and Ludovica Scalco (Under Review), A Framework for Corporate Sociopolitical Activism.
Agnieszka Chidlow, Elena P. Antonacopoulou, David Reibstein, David Steingard (2025), Building Impact Through Strategic Unity: Business Schools’ Responsibility to the Common Good, Global Focus, The EFMD Business Magazine, 19 (02).
David S. Steingard, David Reibstein, Mark Normandin (2024), Harnessing Generative AI to Drive Responsible Business Research and Accelerate Social Impact, Journal of Social Impact in Business Research, 30.
David Reibstein and Robert L. Vigil, “Common (Mis)applications of Conjoint Analysis in Litigation”. In Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support, edited by, (2024)Description
David Reibstein and Raghuram Iyengar (2023), Metaverse—will it change the world or be a whole new world in and of itself?, Academy of Marketing Science Review, 13 (), pp. 144-150.
Brian Gregg, Raghuram Iyengar, Mukul Pandya, David Reibstein, Eli Stein, Resilient Marketing: What’s Next in Growth (:, 2023)
Koen Pauwels and David Reibstein (2023), The Modern Marketing Dashboard: Back to the Future, Marketing Intelligence Review (MIR), 15 (1), pp. 10-17.
Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt, Z. John Zhang (2022), Cryptomarketing: how non-fungible tokens (NFTs) challenge traditional marketing, Marketing Letters, 33 (), pp. 705-711.
David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
David Reibstein and Z. John Zhang (2021), Editorial: Why the Economics of Media Will Not Heal a Divided America, .
Ofer Mintz, Yakov Bart, Peter Lenk, David Reibstein (Under Review), Hybrid BYO Conjoint with Boosting for Data Fusion: Estimating Context Effects for Marketing Dashboards.AbstractRelated
Michael Haenlein, Mary Jo Bitner, Ajay Kohli, Katherine N. Lemon, David Reibstein Guest Editorial: Responsible Research in Marketing.
Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
Leonard L. Berry, David Reibstein, Frank Wijen, Luk Van Wassenhove, Chris Voss, Anders Gustafsson, Ann Vereecke, Ruth Bolton (2021), Encouraging Business Scholars to Address Issues Facing Society, AACSB.
Winston Wei Dou, Yan Ji, David Reibstein, Wei Wu (2021), Inalienable Customer Capital, Corporate Liquidity, and Stock Returns, Journal of Finance, 76 (1).
Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
David Reibstein, Ofer Mintz, Yakov Bart, Peter Lenk (Under Review), Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions.
Cexun Jeffrey Cai, David Reibstein, Ashish Sood (Under Review), As You Extend Vertically Should You Use Your Brand.
David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.
Neil Bendle, Paul W. Farris, Phillip E. Pfeifer, David Reibstein, Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (Fourth Edition) (: Pearson FT Press, 2020)
Jerry (Yoram) Wind and David Reibstein, “How Marketing Can Save Democracy”. In Continuing to Broaden the Marketing Concept (Review of Marketing Research, Vol. 17), edited by Iacobucci, D. (Emerald Publishing Limited, 2020), pp. 29-51”

  • Nghiên cứu viên (Fellow) của Responsible Research in Business & Management (RRBM), 2025
  • Nghiên cứu viên Global Retail Brand Research, 2025
  • Giáo sư danh dự (Chair Professorship): David J. Reibstein Professor of Marketing Strategy, Đại học Woxsen, 2025
  • Giải thưởng Thành tựu Trọn đời (Lifetime Achievement Award), Đại học Woxsen, 2025
  • Đặt tên khoa: “David Reibstein Department of Marketing and Strategy” tại Đại học Woxsen, 2024
  • Giải thưởng Xuất sắc trong Giảng dạy Wharton (Wharton Teaching Excellence Award): 1982, 1983, 1985, 1986, 1987, 1988, 1993–1999, 2024
  • Giải thưởng Academic Ace, 2024
  • Giải thưởng Bài báo xuất sắc nhất tại PwC Finance Forum, 2021
  • Lọt Top 10 bài được tải nhiều nhất trên SSRN, 2020
  • Nghiên cứu viên (Fellow) tại College of Physicians, 2017
  • Giải thưởng Marshall Blume trong Nghiên cứu Tài chính, 2017
  • Giải thưởng Chương trình Nghiên cứu & Tài liệu Giảng dạy của Global Initiative, 2015
  • Giải thưởng Alex Panos, 2015
  • Giải thưởng MSI Top Download, 2015
  • Nghiên cứu viên (Fellow) iSIG, 2014
  • Bài giảng danh dự Earl E. Dyess trong Marketing, 2011
  • Giải thưởng Giảng dạy MBA cốt lõi Miller-Sherrerd: 1993–1998, 2004, 2005, 2007, 2008
  • Giải thưởng của khóa Wharton 2008 “Vượt trên cả mong đợi”, 2008
  • Cuốn *Marketing Metrics: 50+ Metrics Every Executive Should Master* (2006) được vinh danh là “Sách Kinh doanh hay nhất – Marketing” bởi Strategy & Business, 2007
  • Giải thưởng của khóa Wharton 2007 “Vượt trên cả mong đợi”, 2007
  • Giải thưởng John S. Day Distinguished Alumni Academic Service, 2005
  • Giải thưởng Xuất sắc trong Giảng dạy WEMBA: 1995–1998
  • Giải thưởng Helen Kardon Moss Anvil cho Xuất sắc trong Giảng dạy (bậc sau đại học), 1995
  • Được Business Week vinh danh là “Giảng viên tiêu biểu hàng đầu các trường kinh doanh”, 1993
  • Giải thưởng của khóa 1984 (điểm đánh giá giảng dạy cao nhất tại Wharton trong hai năm trước đó): 1987, 1995
  • Được tạp chí Fortune bình chọn là một trong 8 “Giáo sư trường kinh doanh được yêu thích nhất nước Mỹ”, 1982
  • Đề cử Giải thưởng Lindback của Đại học Pennsylvania (do giảng viên bình chọn), 1982
  • Chung kết Giải thưởng Wharton Anvil (do sinh viên bình chọn): 1981–1987
  • Giảng viên sau đại học xuất sắc tại Trường Krannert, Đại học Purdue (do sinh viên bình chọn): 1973–1974
  • Giảng viên sau đại học xuất sắc tại Đại học Purdue (do sinh viên và giảng viên bình chọn): 1973–1974
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