Accelerating Equitable Adoption of Green and Digital Technologies for Vietnam’s Low-Carbon Transition (GTECH-ADOPT)

This project investigates how Vietnamese households and enterprises adopt green and digital technologies to enhance energy efficiency, reduce emissions, and support a just low-carbon transition. It integrates two connected components: household adoption of smart home systems and rooftop solar, and enterprise adoption of smart aquaculture, carbon-footprinting for tourism, and circular waste-management innovations. The dual approach captures systemic change, where household adoption drives market demand and social norms while enterprises lead supply-chain transformation. Using nationwide surveys, modeling, and stakeholder engagement, the study identifies adoption pathways and policy mechanisms to accelerate Vietnam’s equitable and digitally enabled green transition

• Identify behavioral, socio-economic, and technical factors influencing household and small aquaculture operators’ adoption of renewable and digital technologies.
• Assess enterprise readiness and ESG alignment for digital-green transformation in tourism, aquaculture, and hospitality.
• Analyze equity and accessibility across income, gender, and regional contexts.
• Apply SEM, fsQCA, and simulation modeling to quantify adoption pathways and emission reductions.
• Translate findings into policy, financing, and market strategies supporting inclusive, low-carbon innovation.